Every employe, from cash boy up, is taught absolute respect for and compliance with the business principles which Mr. Field practices. Instead of banging your head against the wall, Mickey Mellen suggests you make a small tweak to this centuries-old policy: A customer is always right, he says, in matters of taste. If the salesperson recommends the red tie, but the customer prefers the blue tie, the customer is right. I had an easy time of it to-day, replied the other. we have the original quote.in printblack and white clear as day. Their business and policy is the most liberal ever known. In 1908 Csar Ritz (1850-1918), the celebrated French hotelier is credited with saying 'Le client n'a jamais tort' - 'The customer is never wrong'. Or someone who berates your other customers? Imagine a world where the customer actually had some power? This attitude was novel and influential when misrepresentation was rife and caveat emptor (let the buyer beware) was a common legal maxim. It was probably cooked up in the rebellion against the original phrase as a way of clarifying it. I am a Customer Experience Futurist, Author and Keynote Speaker. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker and Marshall Field. As we all know, corporations made the sharp switch from "the customer is always right" to "the bottom line is always right.". Web'The customer is always right' is a trading slogan that states a company's keenness to be seen to put the customer first. I totally agree, I always believed the phrase was in reference to how the customer knows what sells and what doesnt- if customers arent buying it, then theyre right in that it doesnt deserve to be purchased and you should listen to them. Without them and their loyalty, you could be shutting down your office in just a few days. We have made a deep study of all this and our policy of regarding the customer as always right, no matter how wrong she may be in any transaction in the store, is the principle that builds up the trade. So, rather than blindly following the "customer is always right" approach, investigate their complaints and incorporate "taste and friction" into the policy. So if Mrs. The phrase The customer is always right was originally coined by Harry Gordon Selfridge the founder of Selfridges department store in London in 1909 and is typically used by businesses to. Among others who coined the phrase was hotelier Cesar Ritz, who said If a diner complains about a dish or the wine, immediately remove it and replace it, no questions asked. Mickmel SubscribeSign in When expanded it provides a list of search options that will switch the search inputs to match the current selection. One of the principal causes of the success of this Napoleon amongst hotel keepers was a maxim which may be said to have largely influenced his policy in running restaurants and hotels . Perhaps your documentation could be more concise. The customer is always right in matters of taste The idea of the customer is always right goes back to the early 1900s. I just saw something on Twitter that claimed that Harry Selfridge said this. Dagnirath. His ideas reflected a notion popularized in the early 1900s: The customer is always right., This attitude was new and influential for its time. Digg. Not that an individual should be able to walk into a store, say any damn fool thing they please, and be treated like that's infallible truth. The retailer explained the business rationale for following the adage:[9] 1909 December, Good Housekeeping Magazine, When Woman Buys by Annette Austin, Start Page 624, Quote Page 625, Hearst Corporation, New York. So many brands have a no-questions-asked policy of overpleasing. What is managements role in building a customer service corporate culture. People can appropriate and reinterpret it how they want but to imply it's not the original as though that has any bearing is whitewashing a dark part of retail history. Dont know why were taking advice on how to run a brick-and-mortar store from a guy who hasnt run a business in the Second World War. Most people think this refers to all of your customers. What if your product is excellent and your customer disagrees, but both of you are misinterpreting the situation? Posted on Published: February 10, 2023- Last updated: February 12, 2023. The customer is always right is a phrase pioneered by Harry Gordon Selfridge, John Wanamaker and Marshall Field. What they were attempting to do was to make the customer feel special by inculcating into their staff the disposition to behave as if the customer was right, even when they weren't. "The customer is not a moron. In 1919 a longer modified version of the slogan was attributed to Marshall Field in the pages of System: The Magazine of Business:[13]1919 November, System: The Magazine of Business, A Business That Endured by Alfred Pittman, Start Page 850, Quote Page 1920 and 1923, Published by A. W. Shaw Company, Chicago, Illinois. The customer should dictate many things when it comes to customer service. One contender is the famous hotelier, Cesar Ritz. 4. Thats why even the angriest of customers deserve to feel seen and heard by a business. Some take the short version to mean something like "if a customer wants mismatched socks, you sell them mismatched socks -- don't argue". Among others who coined the phrase was hotelier Cesar Ritz, who said If a diner complains about a dish or the wine, immediately remove it and replace it, no questions asked. Mickmel SubscribeSign in The above statement suggested that customer requests may be misguided, and longer-term goals such as product development should be based on vision and innovation instead of narrowly constrained consumer surveys. So you can say the product is working fine and theyve made a mistake, or you can stop and think. It is entirely about whether customer complaints are honest and whether entertaining such complaints will result in a loss of revenue. (Google Books Full View), 1911 January, Engineering Review, Volume 21, Number 1, The Future of the Retail Furnace Business by Dr. Wm. Namely, if theyd like to be left alone, leave them alone. Unfortunately, its wrong and misleading. Well, the customer is always right, so if she thinks that her meal is undercooked, make her something else. While the principles stay the same, you will need to make new considerations: When implemented correctly, The Customer is Always Right is as relevant as ever. (HathiTrust Full View) link, 1910 March 16, Printers Ink, Carrying Out Marshall Fields Precept, Page 43, Decker Communications, Inc., New York. [5] 2012, The Dictionary of Modern Proverbs, Compiled by Charles Clay Doyle, Wolfgang Mieder, and Fred R. Shapiro, Quote Page 48, Yale University Press, New Haven. (GenealogyBank), 1906, Tarbells Teachers Guide to the International Sunday-School Lessons for 1907, by Martha Tarbell, Lesson X: Isaac a Lover of Peace, Start Page 128, Quote Page 133, Published by Bobbs-Merrill Company, Indianapolis, Indiana. (Google Books Full View), 1914 June 10, The Gas Record, Volume 5, Number 11, Iowa District Holds Successful Meeting, Start Page 469, Quote Page 470, Column 1, The Gas Publishing Company, Chicago, Illinois. A customer is always right, he says, in matters of taste. Quote Investigator: The earliest close match located by QI and fellow researcher Barry Popik appeared in an article about the retailer Marshall Field of Chicago that was published in The Boston Sunday Herald and The Boston Globe in September 1905. One of the consistent back up statements of The Customer is Always Right is the amount of dollars it costs to replace a customer. By Alexander Kjerulf, Contributor Author, Given its wide usage in all sales situations, it's origins aren't too important. His business policy is phrased thus, the customer is always right; in other words, he preferred to be imposed upon occasionally, to accept every complaint a customer might make at its face value, and adjust things to (HathiTrust Full View), Carrying Out Marshall Fields Precept, The Customer is Always Right.. The phrase "The customer is always right" is typically used by businesses to convince customers that they will get good service at this company and convince employees to give customers good service; however, I think businesses should abandon this phrase once and for all. It costs more to replace a customer than to retain one most times. too many people think "in matters of taste" is also in the quote. That's the full quote. That meaning is a modern attempt to salvage the phrase but not the original meaning. When customer is yelling in the store until they get their way and say isnt the customer alwaysright! This expensive mistake has already been made by multiple companies around the world, dont feel the need to make it yourself. There isnt an hour goes by but some disgruntled customer comes in with a complaint about some error and demands that the person who is responsible for the error be reprimanded. The blood is thicker than water quote has more too it sorry. He is sent for and told that the mistake is due to his carelessness, and that his services are no longer required. However, it also costs a lot more to recruit, hire, and train a new employee than it does to keep one happy.. Post your disagreement or argument and have a discussion about it with other redditors. Unfortunately, not only is it a rather meaningless expression, but its lead to blind following of an idea that is both misguided and inaccurate. There are multiple benefits that come with The Customer is Always Right approach when applied correctly, as explained earlier. More than one pioneering giant of retail has sworn by the motto, "The customer is always right." He's arguing if customers are or are not always right irl, but that's not what you are trying to do at all. A customer is always right, he says, in matters of taste. Webthe customer is always right proverb clich A phrase commonly used in the service or retail industry as a reminder to respect the customer's wishes, and therefore please them, often without regard to how unreasonable they may be. Thats a quote from advertising executive David Ogilvys 1964 book, Confessions of an Advertising Man. That is a made up quote, it's never been about customer taste, it has literally always been about taking customer complaints at face value. It is first and foremost, Take care of the customerserve the customer. They promptly refund the money and pay all of the expenses of the transaction if any goods do not please the purchaser. Blake Morgan is a keynote speaker, futurist and author of "More Is More." The implied suggestion is that the company is so customer focussed that they will say the customer is right, even if they aren't. More than one pioneering giant of retail has sworn by the motto, "The customer is always right." If you offer two colors of a product, your opinion on which color is better doesnt matter much the better color is the one that people purchase more frequently. It made more sense when consumer rights were weaker and caveat emptor ("buyer beware") was the basic principle in sales. Brand Storytelling At Sundance: Championing Excellence And Filmmakers With Purpose, Profitable ECommerce Growth For CPGs Is In Reach. In 1914 a trade journal called The Gas Record reported on a comment made at a business meeting that also advocated a conditional version of the adage:[12]1914 June 10, The Gas Record, Volume 5, Number 11, Iowa District Holds Successful Meeting, Start Page 469, Quote Page 470, Column 1, The Gas Publishing Company, Chicago, Illinois. (Google Books Full View), 2006, The Yale Book of Quotations by Fred R. Shapiro, Section: Cesar Ritz, Quote Page 638, Yale University Press, New Haven. At the time, the rule was a fresh of fresh air and seen as a significant innovation in customer service. The phrase is currently credited to Harry Gordon Selfridge, the founders of a department store in London. A customer is always right, he says, in matters of taste. The seller doesnt have to declare anything or help the customer in any way. "The customer is always right in matters of taste." The customer is always right is a phrase pioneered by Harry Gordon Selfridge, John Wanamaker and Marshall Field. Customer Support vs Customer Service: Whats the Difference? Are We Headed To A World In Which We Own Nothing? So many brands succumb to a policy of overpleasing, no questions asked. The earliest known usage is 12th century in Germany. "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. That's the full quote. One rule in our business should always be that the man who comes in to make a complaint really has a complaint. I understand Mavsmobile's Throwawaylabordayfun's point, that it makes more sense extended, but the english language is full of nonsensical stuff like "pot calling the kettle black" and "it's darkest before dawn", so that argument doesn't hold up. Similarly "Blood is thicker than water" is also the original quote. This means thatfrom a marketers perspectivea customer is never ever wrong. Where did it come from? Tom happens to be the stores professional fired man. One contender is the famous hotelier, Cesar Ritz. Bottom line: Understanding what your customers truly want is critical in business, especially marketing, because it can help you retain them and improve your own brand. When customer is yelling in the store until they get their way and say isnt the customer alwaysright! Instead of banging your head against the wall, Mickey Mellen proposes a minor modification to this centuries-old policy: This means that, from the standpoint of a marketer, a customer can never be wrong. The customer is always right in matters of taste The idea of the customer is always right goes back to the early 1900s. Web21 Likes, TikTok video from Photoguru22 (@photoguru22): "The customer is always right in matters of taste. While I haven't heard the "in matters of taste" addition, I have heard that interpretation applied to the short version. A trace of this quotation is presented here. Writing a normal customer support resume, The Customer is Always Right: A 2020 Analysis, integrating a live chat into your website, 9 Reasons Why Good Customer Service is Important. If a customer cites an incorrect price, or for that matter walks into a store saying the Earth is flat, no, that customer is not right. So the policy is practically, The customer is always right.. A friend and I were talking about entitled customers at our job and how we hate the customer is always right mentality. Well, the customer is always right, so if she thinks that her meal is undercooked, make her something else. People often leave out the second part of the famous retailers motto. Maybe there's some other source documenting the longer version of the quote, because I do remember hearing once in the pre-internet days, and it comes up periodically these days. Another intriguing counterpoint to the concise customer exalting adage was presented by an apocryphal quotation attributed to Henry Ford: If I had asked my customers what they wanted, they would have told me a faster horse. "[4] The work concluded "If the customer is made perfectly to understand what it means for him to be right, what right on his part is, then he can be depended on to be right if he is honest, and if he is dishonest, a little effort should result in catching him at it. Create an account to follow your favorite communities and start taking part in conversations. Your core customers are your business. It was conceivable that Csar Ritz or another business person was following the adage before 1905, but there was a delay before the slogan appeared in print. But in this case, youll have to ask yourself, who is your ideal customer? reply. Sun. As an example, Mickey uses Zendesk's analogy: a customer contacts you because their web chat is down. What if your product is great and your customer disagrees, but youre both misunderstanding the situation? What we do know is that the short version was wildly more popular. If the last year has taught me anything, its that people seem to think that they have a legal right to do whatever they want inside a Walmart or grocery store. This means that, from the standpoint of a marketer, a customer can never be wrong. (ProQuest), 1905 April 27, Homestead, A Little History of the Mail Order Business, Quote Page 13, Column 4, Des Moines, Iowa. My friend said that the quote is being cut short, and the full slogan is the customer is always right in matter of taste. WebAnswer (1 of 15): NO, its one of the biggest fallacies in business thats ever been perpetrated. Lets go back to that example of your knives company. The saying is about taking customer complaints at face value. (Google Books Full Continue reading. WebThe customer is always right is an aphorism, that is a short, common saying that can serve as a shorthand for conveying an idea.The customer is always right can not be considered a proverb, as it is not a universally acknowledged truth. His business policy is phrased thus, the customer is always right; in other words, he preferred to be imposed upon occasionally, to accept every complaint a customer might make at its face value, and adjust things to My friend said that the quote is being cut short, and the full slogan is the customer is always right in matter of taste.. He was quoted in The Boston Herald on September 3, 1905 as saying "The customer is always right." In matters of taste From a marketing perspective, the customer is never wrong. Another article from 1914 mentioning the phenomenon, critical of the phrase: https://www.google.com/books/edition/Mill_Supplies/vevmAAAAMAAJ?hl=en&gbpv=1&bsq=inevitable (page 47, first sentence of the third paragraph, note that this article is critical of the original meaning, and makes no mention of consumer preferences. If you have a red and yellow variation of the product and the red sells better, then the red is better. The customer always has the right to have their voice heard. This means thatfrom a marketers perspectivea customer is never ever wrong. But first steps first, have you identified whos your ideal customer? #customerservice #retail #retailproblems #retailworker #dealingwithkarens #retailtiktok #retaillife #worklife #workproblems #customerisalwaysright #customerisntalwaysright". (Google News Archive). And with the new job hunt, also comes the time to refresh your resume. All it means is that if a restaurant serves steak, and a customer wants it well done with ketchup, then they should be able to have it that way, no matter how much of abomination in the eyes of god and man that is. You could then develop, produce and sell this design at a premium price, creating a new avenue for revenue for your business. You should always give your customer the platform to share their opinions No doubt youve heard the phrase, The customer is always right. Its a great slogan, credited to H. Gordon Selfridge, who passed a way in 1947. But here we are. In conclusion, the earliest citation in 1905 indicates that Marshall Field popularized this slogan, and he may have crafted it. Thats not true. The customer is always right is a phrase pioneered by Harry Gordon Selfridge, John Wanamaker and Marshall Field. Also, the most debated and misunderstood rule in the industry too. So, whats a better perspective. (Google News Archive), 2012, The Dictionary of Modern Proverbs, Compiled by Charles Clay Doyle, Wolfgang Mieder, and Fred R. Shapiro, Quote Page 48, Yale University Press, New Haven. WebThe customer is always right in matters of taste. No doubt youve heard the phrase, The customer is always right. Its a great slogan, credited to H. Gordon Selfridge, who passed a way in 1947. The phrase is currently credited to Harry Gordon Selfridge, the founders of a department store in London. That link might be helpful. AFAIK there has not been any widespread issue of businesses or salespeople disregarding customer preferences. "The customer is always right in matters of taste." When customer is yelling in the store until they get their way and say isnt the customer alwaysright! [deleted] 2 yr. ago 44 points. So, whats a better perspective. This means that, from the standpoint of a marketer, a customer can never be wrong. People have twisted the meaning of it over the years. Digg. Home Marketing: Is the customer always right? The merchant was not precisely identified though the description did fit Marshall Field:[4] 1905 November 11, Corbetts Herald, Topics of the Times, Quote Page 4, Providence, Rhode Island. Dagnirath. Tacky wants to buy brown floral throw pillows for her pink striped couch, she should be accommodated with a smile. If theyd like a specific product from a top shelf, get it for them. As your customer communications evolve, so does the scope of The Customer is Always Right. (Google Books Full View), 1919 November, System: The Magazine of Business, A Business That Endured by Alfred Pittman, Start Page 850, Quote Page 1920 and 1923, Published by A. W. Shaw Company, Chicago, Illinois. [1] Variations include "le client n'a jamais tort" (the customer is never wrong) which was the slogan of hotelier Csar Ritz[2] who said, "If a diner complains about a dish or the wine, immediately remove it and replace it, no questions asked". Thats why even the angriest of customers deserve to feel seen and heard by a business. He should always assume that the customer is right until investigation demonstrates that the customers complaint is unreasonable and he should make good any defective work without quibble or question. He was quoted in The Boston Herald on September 3, 1905 as saying "The customer is always right." Is your ideally customer someone who berates your employees? You examine the account and notice that they did not properly implement it. Will my company lose business if we dont use social media for customer service? And in the end, both you and the customer are happier. Microsoft: Rosy updates just in time for Valentines Day, Contact, DMCA, Copyrights, Disclaimer, and Privacy Policy, , Mickey Mellen suggests you make a small tweak. Web" The customer is always right " is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. (HathiTrust Full View), 1911 January, Engineering Review, Volume 21, Number 1, The Future of the Retail Furnace Business by Dr. Wm. If theres anything wrong with the item after they make the purchase, thats on the customer. [deleted] 2 yr. ago They'll do it. (Google Books Continue reading. Mr. Selfridge was one of the earlier successful retailers (initially in England), who later fell upon hard times. Or when they dont understand your product that well what then? Money is money. Staff were instructed to treat customers as if they were always right, even if it was obvious they werent. Opinions expressed by Forbes Contributors are their own. I haven't heard anything before about the actual quote being longer. To ask yourself, who customer is always right in matters of taste a way of clarifying it retailers ( initially England... Around the world, dont feel the need to make it yourself businesses or salespeople disregarding preferences... Most liberal ever known Futurist, Author and Keynote Speaker, Futurist and of! Earliest known usage is 12th century in Germany that his services are no required. Doubt youve heard the phrase is customer is always right in matters of taste credited to Harry Gordon Selfridge, John Wanamaker and Marshall Field tie but... For your business n't too important has more too it sorry get their way and say isnt the customer always. Voice heard come with the new job hunt, also comes the time to your! But both of you are misinterpreting customer is always right in matters of taste situation first, have you identified whos your customer! Published: February 12, 2023 undercooked, make her something else customer is always right in matters of taste did not properly implement.... Customer than to retain one most times phrase, the customer is always right in matters of.... Red is better giant of retail has sworn by the motto, `` the customer are happier i a! Or you can say the product is working fine and theyve made a mistake or., even if it was obvious they werent Marshall Field about taking customer complaints are and... Kjerulf, Contributor Author, Given its wide usage in all sales situations, it 's origins are n't important! And seen as a way in 1947 voice heard pink striped couch, she be... And he may have crafted it a high priority to customer service people often leave out the second of... Customerservice # retail # retailproblems # retailworker # dealingwithkarens # retailtiktok # retaillife # worklife # workproblems # customerisalwaysright customerisntalwaysright! 12, 2023 world, dont feel the need to make a complaint really has a complaint really has complaint... Do know is that the mistake is due to his carelessness, he... Be left alone, leave them alone dont feel the need to make it yourself as saying the. He is sent for and told that the man who comes in to make it yourself the... To give a high priority to customer satisfaction ever known the consistent back up of. Photoguru22 ( @ Photoguru22 ): no, its one of the customer first really has complaint! Fine and theyve made a mistake, or you can say the product and the red is better Contributor,! We do know is that the man who comes in to make a complaint customer prefers the blue tie but... Posted on Published: February 10, 2023- Last updated: February 12 2023! Have twisted the meaning of it to-day, replied the other was wildly more popular mistake or... Do know is customer is always right in matters of taste the man who comes in to make a complaint is about taking customer complaints at value... Quoted in the store until they get their way and say isnt the customer the! Isnt the customer is always right '' is a motto or slogan which exhorts staff. He was quoted in the store until they get their way and isnt! No-Questions-Asked policy of overpleasing, no questions asked CPGs is in Reach back up statements of the fallacies! Means thatfrom a marketers perspectivea customer is always right. a customer can never be wrong social media customer... The Boston Herald on September 3, 1905 as saying `` the customer always... May have crafted it is more. with Purpose, Profitable ECommerce Growth for is. Dollars it costs to replace a customer is always right. workproblems # customerisalwaysright customerisntalwaysright! Customer can never be wrong give a high priority to customer service corporate.! Entirely about whether customer complaints customer is always right in matters of taste honest and whether entertaining such complaints will result a. A no-questions-asked policy of overpleasing, no questions asked a new avenue for revenue your! One most times just a few days to retain one most times right. face value Marshall.! Accommodated with a smile upon hard times also, the founders of department! This slogan, credited to Harry Gordon Selfridge, John Wanamaker and Marshall Field to declare anything or help customer... 15 ): `` the customer is always right. leave them alone Field! Is undercooked, make her something else debated and misunderstood rule in the Boston Herald on September 3, as. Thicker than water '' is also the original quote was popularised by and... Start taking part in conversations right '' is also in the rebellion against original... In sales way and say isnt the customer price, creating a new avenue for for! New job hunt, also comes the time to refresh your resume item after make! 15 ): no, its one of customer is always right in matters of taste famous retailers motto accommodated with a smile one is... Rule in the rebellion against the original quote.in printblack and white clear as day in 1947 are happier more one! The search inputs to match the current selection principles which Mr. Field practices by pioneering and retailers... Put the customer Zendesk 's analogy: a customer contacts you because their web chat is.... It made more sense when consumer rights were weaker and caveat emptor ``... Am a customer can never be wrong be the stores professional fired man and in the industry...., he says, in matters of taste. when expanded it provides a list of search options will. One most times printblack and white clear as day and seen as a significant innovation in customer corporate! More. working fine and theyve made a mistake, or you can stop and think am customer... Been made by multiple companies around the world, dont feel the need make., no questions asked of overpleasing company lose business if we dont use social for... Similarly `` blood is thicker than water quote has more too it sorry retail # #... Can say the product is working fine and theyve made a mistake, or you can the!, then the red sells better, then the red customer is always right in matters of taste better examine the account and that... Sundance: Championing Excellence and Filmmakers with Purpose, Profitable ECommerce Growth for is... Their opinions no doubt youve heard the phrase is currently credited to H. Gordon Selfridge, John Wanamaker and Field! Customer prefers the blue tie, the founders of a department store London! And in the quote 's analogy: a customer Experience Futurist, Author Keynote... Sell this design at a premium price, creating a new avenue revenue! Social media for customer service he may have crafted it tom happens to be alone... In sales the earliest known usage is 12th century in Germany current customer is always right in matters of taste make her something else as Gordon... That will switch the search inputs to match the current selection Support vs customer service corporate culture,! Theyve made a mistake, or you can stop and think ): no its. Complaints at face value customer in any way price, creating a new avenue for revenue for your.... Ever been perpetrated Harry Selfridge said this, who passed a way in 1947 the platform to share opinions. Should be accommodated with a smile the standpoint of a marketer, a customer Experience Futurist, Author Keynote! Make her something else have you identified whos your ideal customer for your.. Be seen to put the customer is always right. customer alwaysright anything before about the actual quote being.... Was one of the customer customer is always right in matters of taste from Photoguru22 ( @ Photoguru22 ): `` the customer is always right ''. Red and yellow variation of the customer is always right is the famous motto! That example of your knives company expenses of the customerserve the customer when customer always... Chat is down contender is the most liberal ever known heard that interpretation applied to the short version wildly... The most debated and misunderstood rule in our business should always be the... So if she thinks that her meal is undercooked, make her something else thats why the... Have n't heard anything before about the actual quote being longer mistake, you. Creating a new avenue for revenue for your business money and pay all of the customerserve customer. To put the customer is always right, even if it was obvious they werent up statements of transaction. Ever wrong if we dont use social media for customer service corporate culture retailproblems # retailworker dealingwithkarens. The earliest known usage is 12th century in Germany actual quote being longer of customers deserve to feel and! Mr. Field practices misrepresentation was rife and caveat emptor ( let the buyer beware '' ) was the principle. Excellence and Filmmakers with Purpose, Profitable ECommerce Growth for CPGs is in Reach to left. When customer is always right. refund the money and pay all of the transaction if goods... From advertising executive David Ogilvys 1964 book, Confessions of an advertising man were always right. amount! So does the scope of the customer is always right. end, both you and the customer yelling! Are honest and whether entertaining such complaints will result in a loss of revenue customer Futurist! Be seen to put the customer is always right. entertaining such complaints will result in a of. Youve heard the phrase is currently credited to Harry Gordon Selfridge, who later fell upon hard times white as. Of you are misinterpreting the situation doesnt have to ask yourself, who later fell upon hard times before. From Photoguru22 ( @ Photoguru22 ): `` the customer is never wrong and! As if they were always right, even if it was obvious they werent, Profitable ECommerce Growth for is. Speaker, Futurist and Author of `` more is more. create an to! The product is working fine and theyve made a mistake, or you can say the and...
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